Reva Lachica Moore is a columnist for the California Examiner. We are adding some of her columns here.
The California Examiner is the leading Fil-Am community newspaper in Southern California. The Filipino-American community in Southern California, like all the immigrant grops in America, is hungry for news from home. News that the California Examiner brings to them weekly inform, educate and entertain. But most of all, news about the people and events back home. The California Examiner carries a variety that Filipino readers enjoy and ask for. News dispatches by seasoned journalists columns by noted opinion writers, exclusive reports on the hottest goings-on in Manila, glimpse of Philippine show business, human-interest features, personality profiles, briefs or business moves, Fil-Am activities calendar, and sections on Community, Entertainment, Business, Motoring. As has been proven in the past decade and a half, both national and local advertisers have found California Examiner to be an effective and valuable tool in gaining a substantial share of the Filipino-American market.